make calm
Your New kpi
Thank you thank you!"
Default businesses solve for growth-at-all-costs.
Whether you intended to or not, you probably built your business that way too—only to find yourself wanting to burn it down. But that’s not what you envisioned when you started. You wanted freedom, flexibility—maybe even to take Fridays off or chaperone your kids' field trips.
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But - businesses do what they're designed to solve for.
What you solve for is what you'll create. Trying to make a business do something else is like trying to hold back an angry hippo. If you design to the default, that's what you get. If you want to build something different, you need to solve for something different.
However - Calm doesn't just happen. It's intentionally architected.
The way you package and deliver your services, the financial choices you make, even what KPIs you measure —every aspect has to align with what you're solving for.
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If you want to solve for calm, you have to Make Calm your new KPI.
Every week, get calm KPIs, tiny actions, frameworks and tools to help you intentionally design a calmer business.
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owners like you.
We engineer calmer, more resilient B2B agencies and firms
You’ve tried different strategies, but you know there’s no one-size-fits-all in business. If you're frustrated with making decisions that don’t feel right for your vision, we’re here to help.
We blend finance and operations to build businesses that are not just profitable but also calm and sustainable. We think beyond just profit margins to focus on creating the space you need—financially, emotionally, and operationally—to run a business that truly works for you.
We help agency owners, consultants and professional service firms:
Care for Your Business and People
Prioritize the well-being of everyone involved—yourself, your team, and your clients—so your business can thrive calmly and sustainably.
Aligned Actions with Your Vision
Ensure every decision you make, from pricing to operations, aligns with your core values, creating a business that feels intentional and calm.
Learn and Adapt Continuously
Operationalize an experimental mindset where learning and iterating are part of your process, helping your business evolve calmly over time.
Build Margins for Breathing Room
Design your business with financial, emotional, and operational margins, allowing you to maintain calm even when the unexpected happens.
Create a Resilient Ecosystem
Develop strong systems and make sure you’re well-resourced, so your business can operate smoothly and withstand challenges without losing its calm.
Incorporate Rest as a Priority
Make rest a non-negotiable part of your business, ensuring that both you and your team have the space to recharge and maintain resilience over the long term.
Thank you thank you!"
The CALMER Framework
What does running a calmer business actually consist of? Well, there are six different focus areas. Focusing on improving any of these areas can help your business and your work feel calmer.
How We Can Help
Newsletter
Each week, we share calm KPIs, tiny actions, frameworks and tools that are easy to implement, all designed to help you build a business that works for you—calm, profitable, and fulfilling. It’s your go-to source for practical advice on managing capacity, pricing, finances, and more.
Podcast
Tune in to our podcast where we dive deep into conversations with experts and business owners who have navigated the challenges of building calm, sustainable businesses. Each episode is packed with real-world strategies, lessons learned, and inspiration to help you reimagine what’s possible for your business.
The Cabin
Join a curated community of experienced B2B consultants, coaches, and agency owners who are all committed to building businesses that solve for calm. The Cabin offers small, intimate group meetings, private chats, and one-on-one coaching designed to help you exchange ideas, collaborate, and build a business that feels good to run.
Work With Us 1:1
Every engagement with us begins with an intensive—your first step toward building a business that’s not only cool but also intentional and sustainable. Think of it as a catalyst for immediate, impactful change. We dive deep into your business to solve a key problem and set the stage for growth that aligns with your vision.
After an intensive, you might find ongoing support helpful. We offer continued guidance through Strategic Advisory or more hands-on support with our Fractional CFO/COO services.
Intensives
Our intensives focus on solving specific business challenges. These one-time, high-impact sessions are designed to bring about noticeable changes, setting the foundation for a business that’s both unique and sustainable.
Calmer Finance Intensive
A targeted, high-impact session that brings immediate clarity to your financial challenges. In just two hours, you’ll walk away with a prioritized action plan to strengthen your financial health and set the stage for growth that supports your vision.
Calmer Operations Intensive
A thorough evaluation and redesign of your business systems to ensure they’re streamlined, efficient, and fully aligned with your operational goals. We'll eliminate bottlenecks and optimizes processes, so your business runs smoothly and effectively, allowing you to focus on what makes it unique.
Calm Business Engineering Sprint
This strategic service helps you fine-tune your service offerings and pricing for sustainable, profitable growth. We conduct a comprehensive review of your business to craft a service mix and pricing plan that not only meets your goals but also supports a calm and thriving business.
Subscribe to Our Weekly Newsletter
Subscribe to the weekly newsletter for calm KPIs, tiny actions, frameworks and tools to help you intentionally design a calmer business.
owners like you.
