make calm
Your New kpi

We engineer calmer, more resilient agencies & firms
Subscribe to the weekly newsletter for calm KPIs, tiny actions, frameworks and tools to help you intentionally design a calmer business.
"Susan offers data and solutions up the way they should be - so black and white, just really clean information, straight to the point, it's not candy-coated."
Chris Strompolos
Fanology Social
"Not many people have this combination of accounting knowledge, technological fearlessness, and boldness to take on new projects and problems - don't take this for granted; it's rare among accountants."
Jaime Campbell
Tier One Services
"I feel so much smarter and better-prepared to lead my team into the next year equipped with the framework Susan set up for me.
Thank you thank you!"
Tamara Kemper
The Process Mavens

Default businesses solve for growth-at-all-costs.

Whether you intended to or not, you probably built your business that way too—only to find yourself wanting to burn it down. But that’s not what you envisioned when you started. You wanted freedom, flexibility—maybe even to take Fridays off or chaperone your kids' field trips.

But - businesses do what they're designed to solve for.

What you solve for is what you'll create. Trying to make a business do something else is like trying to hold back an angry hippo. If you design to the default, that's what you get. If you want to build something different, you need to solve for something different.

You need to solve for calm.

However - Calm doesn't just happen. It's intentionally architected.

The way you package and deliver your services, the financial choices you make, even what KPIs you measure —every aspect has to align with what you're solving for.

If you want to solve for calm, you have to Make Calm your new KPI.

Every week, get calm KPIs, tiny actions, frameworks and tools to help you intentionally design a calmer business.

Trusted by business
owners like you.

We engineer  calmer, more resilient B2B agencies and firms

You’ve tried different strategies, but you know there’s no one-size-fits-all in business. If you're frustrated with making decisions that don’t feel right for your vision, we’re here to help.

We blend finance and operations to build businesses that are not just profitable but also calm and sustainable. We think beyond just profit margins to focus on creating the space you need—financially, emotionally, and operationally—to run a business that truly works for you.

We help agency owners, consultants and professional service firms:

Care for Your Business and People

Prioritize the well-being of everyone involved—yourself, your team, and your clients—so your business can thrive calmly and sustainably.

Aligned Actions with Your Vision

Ensure every decision you make, from pricing to operations, aligns with your core values, creating a business that feels intentional and calm.

Learn and Adapt Continuously

Operationalize an experimental mindset where learning and iterating are part of your process, helping your business evolve calmly over time.

Build Margins for Breathing Room

Design your business with financial, emotional, and operational margins, allowing you to maintain calm even when the unexpected happens.

Create a Resilient Ecosystem

Develop strong systems and make sure you’re well-resourced, so your business can operate smoothly and withstand challenges without losing its calm.

Incorporate Rest as a Priority

Make rest a non-negotiable part of your business, ensuring that both you and your team have the space to recharge and maintain resilience over the long term.

"This has been an AMAZING experience. I am so freaking thankful that I found Susan and had her do this. I feel completely empowered over my numbers for the first time in years, despite my obsession with Excel sheets and tracking numbers."
Pia Silva
No BS Business / Worstofall Design
"I feel so much smarter and better-prepared to lead my team into the next year equipped with the framework Susan set up for me.
Thank you thank you!"
Tamara Kemper
The Process Mavens
"I love how Susan just casually throws out an incredibly magical and efficient all-around perfect solution like it's nothin'"
Rachel Jordan
Teach FX
"Susan makes your life easier. Working with her is like working with a dream. She always seems to figure out how to do extremely complicated things with ease. If you have a chance to work with her DO IT. She is an absolute delight and your business will never be the same."
margo Aaron
That Seems Important / Brainstorm Road
"Now I feel crystal clear about where money is coming from, when, and why. I finally have a grip on this money thing. It's not only no longer scary — it's actually fun. Susan is the best in the biz — and for good reason. Dive first into this adventure, and watch the way you see your money transform. You'll be glad you did."
Hillary Weiss
Creative Director
"Susan offers data and solutions up the way they should be - so black and white, just really clean information, straight to the point, it's not candy-coated."
Chris Strompolos
Fanology Social

The CALMER Framework

What does running a calmer business actually consist of? Well, there are six different focus areas. Focusing on improving any of these areas can help your business and your work feel calmer.

And... right now, you might be thinking... sure, calm sounds great. But how do I actually GET there because I'm still busy running the day-to-day of my business, trying to serve my clients and actually get the work done. I don't have time to slow down to build this stuff.

And yep, if you try to do it all at once, you'll probably get overwhelmed pretty quickly.

You can take our CALMER assessment and get personalized suggestions about where to start.

How We Can Help

Newsletter

Each week, we share calm KPIs, tiny actions, frameworks and tools that are easy to implement, all designed to help you build a business that works for you—calm, profitable, and fulfilling. It’s your go-to source for practical advice on managing capacity, pricing, finances, and more.

Podcast

Tune in to our podcast where we dive deep into conversations with experts and business owners who have navigated the challenges of building calm, sustainable businesses. Each episode is packed with real-world strategies, lessons learned, and inspiration to help you reimagine what’s possible for your business.

The Cabin

Join a curated community of experienced B2B consultants, coaches, and agency owners who are all committed to building businesses that solve for calm. The Cabin offers small, intimate group meetings, private chats, and one-on-one coaching designed to help you exchange ideas, collaborate, and build a business that feels good 
to run.

Work With Us 1:1

Every engagement with us begins with an intensive—your first step toward building a business that’s not only cool but also intentional and sustainable. Think of it as a catalyst for immediate, impactful change. We dive deep into your business to solve a key problem and set the stage for growth that aligns with your vision.

After an intensive, you might find ongoing support helpful. We offer continued guidance through Strategic Advisory or more hands-on support with our Fractional CFO/COO services.

Intensives

Our intensives focus on solving specific business challenges. These one-time, high-impact sessions are designed to bring about noticeable changes, setting the foundation for a business that’s both unique and sustainable.

CFO INtensive

A targeted, high-impact session that brings immediate clarity to your financial challenges. In just two hours, you’ll walk away with a prioritized action plan to strengthen your financial health and set the stage for growth that supports your vision.

Calm Revenue Roadmap

This strategic service helps you fine-tune your service offerings and pricing for sustainable, profitable growth. We conduct a comprehensive review of your business to craft a service mix and pricing plan that not only meets your goals but also supports a calm and thriving business.

System Audit + Design

A thorough evaluation and redesign of your business systems to ensure they’re streamlined, efficient, and fully aligned with your operational goals. We'll eliminate bottlenecks and optimizes processes, so your business runs smoothly and effectively, allowing you to focus on what makes it unique.

Subscribe to Our Weekly Newsletter

Subscribe to the weekly newsletter for calm KPIs, tiny actions, frameworks and tools to help you intentionally design a calmer business.

Trusted by business
owners like you.